MacLive Expo 2007 in Cologne will be extended by a day The Trade fair for the Apple market now runs from 15th - 18th Nov
Cologne, 27.07.2007This year MacLive Expo 2007 is to be extended by one day and will now be held from 15th to 18th November (Thursday to Sunday) in Cologne. The organizer, Expomedia Events GmbH (EME) in
Hamburg, a subsidiary of the international trade fair organizer, Expomedia Group plc, has settled on these dates after much consultation with the MacLive Expo trade steering committee. This additional day allows further targeting and tailoring of the show towards the two prospective target groups - professionals and consumers – on different days.
Hamburg / Cologne, 27th August 2007 – MacLive Expo, Germany’s exclusive trade fair for products and solutions concerning the Mac, will be extended by one day. This extension (15th to 18th November
in Cologne) reflects trends in the market and the anticipated interest in the product launches expected in the market in Fall 2007. The show will give visitors access to new and exciting consumer products in
advance of the Christmas sales. In addition, the motto “Experience the Macworld” will target Windows PC users and potential switchers to the Mac OS to the fair.
The extended dates allow MacLive Expo to target the two visitor groups: experts and professionals, freelancers and consumers on different days. Tailored conference sessions will address Experts of
professionals are addressed on the 15th and 16th November, and freelancers and consumer on the 17th and 18th of November. The MacLive Theatre, a 500 seat auditorium with a professional studio stage form the key new feature for the fair. The new MacLive Theatre will host an engaging programme of free sessions with several stars of the scene, impressive presentations and interesting topics across all
four days.
Christoph Rénevier, Managing Director of Expomedia Events views the current development of the MacLive Expo as a positive growth: “The development of the fair has been extremely impressive. With the postponement of the event from June until these November dates, more and more exhibitors see the beginning of the Christmas sales just after the event as a positive impetus. The feedback from the renowned members of the steering committee and the assurance of several key manufacturers mena we are anticipating a very successful event.”
Independent exhibition of “Mac in Companies”
MacLive Expo, in close collaboration with the Portal OSXpert.biz introduces the “MacBusinessPark” to create a vital booth concept to cater for the requirements of the corporate clients. Visitors will receive
expert comments on relevant products and services pertaining to the application of Mac systems in companies and businesses. The MacBusinessPark includes a well furnished guest lounge, conference
rooms and a stage for presentations. Alongside business solutions, the focal point will be products, services and solutions for independent, small and medium sized companies. Applications in fields such
as trading software, contact and project management, databases and groupware and telecommunications will on display. System administrators of OSXpert.biz, the internet platform for Macs in business are specially trained for the trade fair to staff the MacBusinessPark.
For more information visit MacLive Expo online at http://www.macliveexpo.de
Note: Apple, Mac, Mac OS, Macintosh, iTunes and iPod are registered trademarks of Apple.
Expomedia Events:
Expomedia Events (EME for short) GmbH in Germany is the British Expomedia Group plc founded in 1999. Till date the Expomedia team has had a successful working relationship with the ITE group and is
responsible for organizing over 1,000 international exhibitions and trade fairs in the last decade. Being the first event center chain, the company can already boast of booming centers in Germany, Poland and India. In addition to the first EXPO XXI in Cologne, Germany in the Spring of 2005, other highly modern, multifunctional event centers are expected.
Expomedia German has an ongoing Joint Venture G+J Expomedia Events GmbH in Hamburg (G+J EME for short) with the Gruner + Jahr AG & Co KG, Europe’s largest publishing house with a turnover
of 2.86 billion Euros in the financial year of 2006. The G+J EME trade fair portfolio covers the Foodshow “Eat'n STYLE” (in Hamburg and Cologne), the art fair “dc duesseldorf contemporary“and the
trade fairs “NanoSolutions” and “INTERauto”.
Contact Person for the Press:
Trade press, daily press and consumer press
h&j - Hülskötter and Joerges
Richard Joerges
Tel.:+49-(0)89-92 26 94 31
Email: presse@h-und-j.de
Business press
Ralf Hinnenberg (Expomedia Germany)
Tel.: +49-(0)40-66 906 933
Email: hinnenberg@expomediagroup.de
Organizer:
Expomedia Events GmbH
Baumwall 7
D-20459 Hamburg
Tel.:+49-(0)40-66 906 900
Fax: +49-(0)40-66 906 800
E-mail: info@expomediaevents.de
Internet: www.expomediagroup.com
Managing director: Christoph Rénevier
HR Hamburg | HRB 92640
USt.-IdNr.: DE DE 239 483 257
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